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Synovate forerunner in Survey Reporting with Dapresy Survey Manager

February 1st 2010

2009-02-01 — Synovate and Dapresy have decided to deepen their 5-year cooperation by signing a global collaboration Agreement for the use of Dapresy Survey Manager, the flagship product of Swedish Dapresy AB.

Starting in Sweden, the Agreement makes it possible for Synovate’s global organization in 62 countries to use the high-quality reporting tool for all prevailing survey types. The new technology allows Synovate’s clients direct access to survey data via a secure and interactive online portal.

Joanna Appleton, Global Director, Project Management Office: “With Dapresy Survey Manager we will now be able to shorten data-collection-to-reporting lead-times and at the same time have our clients benefit from modern, personalised user interfaces, thus indeed upgrading our offerings in the Customer and Employee Survey sectors”.

”We are happy to see our product development efforts come to fruition with one of our long-time customer partners” says Torbjörn Andersson, Dapresy CEO. “The Agreement enables us to continue seconding Synovate in its process of expanding and strengthening its offerings and competitiveness. Moreover we see in this deal yet another confirmation of Dapresy Survey Manager’s international viability”.

For additional information, please contact:
Torbjörn Andersson, CEO Dapresy,
+46 709 29 94 13, torbjorn.andersson@dapresy.com

Joanna Appleton, Global Director Synovate,
+44 788 777 2579, joanna.appleton@synovate.com

Pay per Project

January 15th 2010

Upon requests from our clients we now introduce project based payment. With a Project based business model we allow you to commission Dapresy Survey Manager usage on a Pay-per-Project basis. This will drastically reduce – normally down to 1-3 months – the pay-back time of your investment , in addition to making it possible to quickly reap the benefits of rapid added-value returns.

Better positioned than ever!

January 1st 2010

2009 was the year when Dapresy completed its development to become a full-service provider of best-in-class reporting and distribution solutions for research agencies as well as for end-user Research Specialists. We also built an organization that is now fully geared to meet the demands of professional researchers.

For our main product, Dapresy Survey Manager, we have a crystal-clear objective: it shall become a globally leading tool for presentation, reporting and distribution of Market Research projects. We will continue to create and increase end-user value by successively during 2010 launch 3 new product versions, adding functionality that will consolidate Survey Manager’s position as the reporting tool of the 2010s.

To confirm our successful development during 2009 as well as our increasingly global presence, we are proud to soon announce a multinational agreement with another leading international research agency. More news to follow soon…

Looking forward to staying in touch – sincere regards,

Torbjörn Andersson
CEO Dapresy

Proof-of-Concept

January 1st 2010

From January 2010 you can try Dapresy Survey Manager on a non-committing basis. Our Proof-of-Concept offer gives you 3 months free-of-charge Dapresy Survey Manager access and a possibility to see for yourself what our product can do for one of your projects.

Our Customers’ 2009 favorite: Dapresy’s Skin Technology

December 15th 2009

It is of decisive importance for report distribution speed, efficiency and accuracy to have the right look and feel in any presentation, making the user feel immediately “at home”, eliminating any learning and/or adaptation steps. Dapresy Survey Manager contains a module that creates unique interfaces featuring the clients’ own corporate profiles.

The Skin Technology has emerged as one of our most appreciated features during 2009. By creating distinctive interfaces according to corporate guidelines, users will be able to employ reports, reporting portals, PowerPoint documents, etc. with appearance and build supporting in-house standards in terms of both layout and structure.

Skin-type customizations are made in visual mode only, not affecting core technology and platform stability.

Finnish Altia – Liqour Market Leader – upgrades Brand Survey Reporting with Dapresy

November 30th 2009

Finnish Altia Corporation, with brands such as Jack Daniels, Koskenkorva and Grönstedts, upgrades its use of Dapresy’s Reporting Platform as new brands and markets are being included in corporate Brand Surveys.

Altia’s survey results, previously presented via static tables and charts, are used by a growing number of Brand and Product Managers. As new markets and brands are being included, there is an increasing demand for customized reports, fitting each Brand Manager’s needs and timeline. With the Dapresy platform users can now conveniently analyze different survey results online and directly copy and paste graphs or tables into their own presentations.

The most recent market addition is Estonia, where brands such as Koskenkorva and Saremaa are compared with competition. Including Estonia, close to 30 Product Managers in the Nordic and Baltic countries are relying on the survey results to be able to monitor the positions of both own and competing brands. From now on all survey reports are produced and presented trough Dapresy’s reporting system in order to streamline the information flow and better adapt results to user needs.

Louise Eriksson, Research Manager at Altia, got to know Dapresy’s web-based systems at her previous employer, Unilever, prior to now implementing them at Altia. “Product Managers have neither time nor energy to place a request with the Research Department which then must contact the survey provider to get a requested graph. Hence I am very happy with the new Dapresy solution, giving Product Managers themselves, whenever or wherever they are, a direct ‘Brand Health Check’ option”.

For additional information, please contact:
Torbjörn Andersson, CEO, Dapresy,
+46 709 29 94 13, torbjorn.andersson@dapresy.com
Louise Eriksson, Research Manager, Altia Corporation,
+46 8 598 110 00, louise.eriksson@altiacorporation.com

About Altia Corporation Plc

Altia is a wine and spirit service company producing, distributing, marketing and selling own and supplier brands. It represents international quality brands from all over the world. It also distils barley spirit for beverages, and has strong local products and international brands such as Koskenkorva, Jack Daniel’s, Grönstedts, Drostdy-Hof, Ravenswood, Pommery and Two Oceans. The annual sales total over EUR 460 million and the number of employees in the Nordic and Baltic countries is over 1,000. www.altiacorporation.com

New Public Reporting technology for Swedish PTS

November 20th 2009

PTS, The Swedish Post and Telecom Agency, is now using technology from Dapresy AB to publish the results of “Individundersökningen 2009” - an Annual Survey of the Public's views on Telecom and Broadband operators in Sweden.

The technology offers new opportunities for vital-importance Public Authorities. They can now offer journalists, researchers as well as the Public in general, individual and direct access to the results. Through the Research Portal at PTS’s website, users can, on their own, explore various parts of the database, without knowledge of, or access to, traditional statistical software. "The new technology is part of our effort to increase user-friendliness for the Public," says Mattias Viklund, Market Analysis Director at PTS.

The Chart & Table tool has advanced features, such as comparison of responses among different target groups, questions, time/chart-type options, and more. Results can be exported into PowerPoint or Excel formats, or e-mailed.

In the past, PTS analysts have spent a lot of time on manual creation of tables and graphs for Researchers, Students and Media. "Now the end-users can do this themselves, which means that we at PTS can concentrate on more advanced issues," says Pamela Davidsson, analyst at PTS.

Torbjörn Andersson, CEO, Dapresy: "The number of individual reports should not determine costs or resource allocation. We have been streamlining production and distribution processes for private Market Research firms for many years and we find it gratifying to see that also Government Agencies can now take advantage of the benefits we offer".

The development of the Survey Portal is a result of the strategic cooperation between Action Dialog Partner and Dapresy initiated in October 2008.

For further information please contact:
Torbjörn Andersson, CEO, Dapresy,
+46 709 29 94 13, torbjorn.andersson@dapresy.com
Sten Ortman, CEO Action Dialog Partner,
+46 704 26 13 03, sten.ortman@actiondialog.com
Pamela Davidsson, Analyst, PTS,
+46 8 678 55 93, pamela.davidsson@pts.se

About the PTS Survey ”Individundersökning 2009”
The survey is one of three studies on the development of the Swedish Telecom Market compiled by Action Dialog Partner. (The other two are The Swedish Telecommunications Market Report and The Pricing Report). The reporting portal is produced in collaboration between Action Dialog Partner and Dapresy. In “Individundersökning 2009” 4000 randomly selected Swedish individuals, aged 16-75, have expressed their opinions about Digital Television, Telephony and Internet. The result of the survey was published on November 12, 2009 at www.manager.dapresy.com/pts

Every researcher's dream – Modifiable PowerPoint charts!

November 5th 2009

Generating Excel charts that are embedded in Powerpoint is now available for premium users of Dapresy Survey Manager.

The modifiable PowerPoint charts allow exported graphs to contain all underlying data. The user is free to modify the chart with all the controls available for charting in Microsoft Office, and also edit the data in any way they like via the underlying data table: all changes in data are instantly reflected in the chart.

This gives the user ultimate control over presentation of charting and the associated tabular data with full freedom for analysis using the familiar, powerful, extendable tools in MS Office.

Contact us for more info!

Rikard Larsson, +46 709 95 90 78, rikard.larsson@dapresy.com

Superior Tracking Reporting Free of Charge

November 4th 2009

Get access to the latest technology for market research reporting and distribution without any risk! You rent a solution allowing direct follow up of your Brand or Customer Tracking, design according to your corporate guidelines. Without buying, installing or downloading anything!

Contact us for more info

Rikard Larsson, +46 709 95 90 78, rikard.larsson@dapresy.com

Strategic co-operation between Dapresy and Action Dialog Partner

October 15th 2009

The Dapresy Survey Manager allows large enterprises to gather all their survey-based business information and other crucial data into one central location. With the addition of Action Dialog Partner’s survey tool, the entire research process is integrated into Dapresy Survey Manager, with major cost savings, shorter time to market and higher quality.

"Today, all survey tools on the market can be linked to Dapresy Survey Manager, but the need for an advanced and integrated survey tool has emerged ever more clearly. Through our flexible and advanced reporting and data collection service, we now outperform even the top survey and reporting tools often found in large, global survey organizations" says Torbjörn Andersson, CEO of Dapresy.

The cooperation also benefits the partner company Action Dialog Partner. "With the Dapresy integration, our extremely demanding customers are granted access to a comprehensive platform that in addition to our survey tool also handles reporting, distribution and action plans based on market information" says Sten Ortman, CEO and founder of Action Dialog Partner.

For further information please contact:

Torbjörn Andersson, CEO of Dapresy
+46 709 29 94 13, ta@dapresy.com

Sten Ortman, CEO of Action Dialog Partner
+46 70 426 1303, sten.ortman@actiondialog.com

Dapresy AB signs agreement with Tele2 for Dapresy Survey Manager

September 14th 2009

Dapresy AB has signed an agreement with Tele2 for deployment of Dapresy’s Survey Manager – the leading software-as-a-service application for Market Research Management.

The agreement enables Tele2 to continuously acquire fresh market intelligence in all Tele2 markets in Europe and Russia, and to combine this information with external business and media data into one information base. The software is adapted for Tele2’s central marketing department as well as for local use in each of Tele2’s markets.

“We are very pleased with this agreement and we can see that more and more companies are interested in a centrally owned solution that greatly improves the understanding of their customers and the measuring effects of different marketing activities. The current economic climate also sets extra focus on the necessity of early monitoring and control in the areas of sales and marketing” says Torbjörn Andersson, Managing Director of Dapresy AB.

Dapresy Survey Manager is used by marketing and research professionals to collect and employ intelligence from many different markets and survey types, such as customer satisfaction, brand tracking and employee surveys.

For more information please contact: Mats Flodin +46 706 53 41 03, pr@dapresy.com

New Senior Advisor at Dapresy

September 4th 2009

Anders Brogren is since June connected to Dapresy as Senior Advisor to support the development of Dapresy Survey Manager - a leading Software-as-a-Service for Research Management.

Anders Brogren with long experience from the Research industry, latest GfK NOP for 8 years until 2009 and earlier SIFO (TNS/RI) for 12 years will now support in the development of Dapresy Survey Manager the new revolutionary way of doing research – a cooperation with Action Dialog Partner.

Dapresy Survey Manager will dramatically promote the change which is already taking place in the research world, where the key cornerstones are

Considerably lower costs compared to industry standards
Shorter lead times from data collection to decision base – time to market
Building of structure capital – experience form earlier research can easily be recycled

Anders will primarily develop the cooperation with large Market Research companies and a number of global corporations with needs of advanced consumer information.

Anders was during his time at GfK Managing Director for GfK Roper, with responsibility for measuring and evaluating global consumer trends. The business had offices with staff in London, New York and Los Angeles. Many of the most advanced consumer oriented corporations were customers such as American Express, Canon, Electrolux, Ericsson, and IKEA.

During the expansion phase of SIFO Anders Brogren was responsible for the business area Brand & Consumer strategy. Anders Brogren also held leading positions on the client side with Swedish Match, Scandinavian Airlines, TNT and SCA as well as consulting experience from Boston Consulting Group.

For more information please contact:
Anders Brogren, +46 704 26 55 14, anders.brogren@dapresy.com
Mats Flodin +46 706 53 41 03, info@dapresy.com

New CEO at MR specialist Dapresy

June 4th 2009

Effective June 1st owner partner Torbjörn Andersson is new CEO at Dapresy, the Norrköping-based Market Research (MR) Management specialist. Peter Bernström, previous CEO, is Chairman of the Board. Founded in 1999, the Swedish company Dapresy has developed a ground-breaking MR Management concept, spanning the whole MR field from data collection through to decision-enabling information. The Dapresy offering (software plus services) is today used by the larger Market Research companies, and several large Industrial and Service corporations in Sweden.

"The trend in the market is that large enterprises gather all their survey-based business information and other crucial data such as sales development or media investments in one central location. Through our unique, cloud-based solution current suppliers, partners and end-users are able to interact within our information platform to extract or submit their parts of the research process" says incoming CEO Torbjörn Andersson.

Torbjörn Andersson (33) has been an entrepreneur for the latest 10 years and he was one of the founders of Dapresy. Alongside managing the company, Torbjörn enjoys, since one month, his role as first-time father and is also operating a large farm with 250 beef cattle outside the city of Norrköping.

Dapresy AB

Torbjörn Andersson, incoming CEO, +46 709 29 94 13, torbjorn.andersson@dapresy.com

New functionality added in Dapresy Manager 3.2 release

April 21th 2009

It is now possible to store, calculate and report benchmark values derived from any of your research projects. Data from the reference database is available across all projects, enabling the user to use all projects in the system as a data source for reporting and comparison.

This new module enables the user to define a hierarchical structure of reference items, such as reference questions, reference answers and paths in a reference database tree structure. The reference items can calculate aggregated values on any given level from the top node, to the lowest leaf. Choose between several calculation methods and add unique attributes to any given data batch for the highest flexibility on your reporting.

Table Tool Support for Significance Testing
The table tool has been enhanced to support Z-tests for significance testing. Testing can be made between columns in a result set or against a previous time period for a result set.

Results are displayed in the table using colour coding to indicate a significant difference at the confidence level selected (1%, 5% or 10%) :

Dapresy: A new Market Research Paradigm

March 18th 2009

Download as pdf: Dapresy: A new Market Research Paradigm

Background – Dapresy’s Software Platform

Dapresy has been active in the field of Market Research reporting and distribution for more than 10 years. We have accomplished more than 1000 projects, which gives us the possibility to identify, from the end-user perspective, a number of common success denominators – as well as the opportunity to recognise a number of common characteristics for not-sosuccessful projects.

Based on these findings we have created a Research Platform, building on a structure that optimises customer benefits. In outline our model consists of assembling all Market Research projects [for a customer] into one database from which, applying state-of-the-art techniques, we generate reports on the web or in Excel/PowerPoint formats. As required, the reports can be based on interactive and individual designs as well as on data mining.

In parallel with this implementation, the customer continues to work with existing consultants/providers when it comes to data collection, questionnaire design and report contents.

Success Conclusions

Conclusion 1 – Maximise Competition benefits

Market Research end-users will get the most out of their research installations if they can take a more active and vigorous control over the research process without therefore increasing internal workloads, responsibility or risk.

Briefly, a traditional research project consists of a package containing:

Questionnaire construction

Data Collection

Data Refining such as data laundering, weighting, etc.

Report/Presentation building (Excel, PowerPoint, Word)

Absorb and explain findings, draw conclusions.

Storing all research projects on Dapresy’s central platform makes it possible to procure various project components separately and from different suppliers.

In practice this is achieved by introducing a number of uncomplicated steps, typically transpiring as follows:

A consultant (or the client) stores project-relevant questions in the Dapresy Platform library, mapping those tables and charts that shall emerge as based on these questions.
The Dapresy Platform generates a so called Data Map and a (Word-based) questionnaire to be used

as an RFP (request for proposals) specification in data collection procurement situations and
as specification for how collected research data shall be delivered into the Dapresy Platform

Upon completion of the data collection process (through web interviews, telephone interviews, face-to-face, surface mail, etc.) data is uploaded into the Dapresy Platform, using pre-specified formats (as per Step 2.b.).
With data stored in the Dapresy Platform, report retrieval is now possible, using the mapping specifications developed in Step 1.

Being able to issue proposal or delivery requests for specific and well defined delivery areas increases the number of relevant potential suppliers. The very concrete specification level also allows bidders to return very accurate proposals for the core data collection activity. Moreover, the need for offering – traditionally quite expensive – report-building is eliminated since this task is handled, in real-time, by the Dapresy Platform’s report engine.

Conclusion 2 – Enable an Ad-Hoc-to-Tracking progression

In MR history successful corporations have had enough financial strength to continuously measure (“track”) research results on an on-going basis, with weekly or monthly reporting. Constant access to updated research information has made it possible to create organisations that always take decisions on a consistently refreshed information base.
The challenges here are two:
- Costs: continuous measuring is obviously more expensive than tracking once or twice per year
- Report production quality – in itself another cost driver – with reports typically created in Excel for transformation into PowerPoint slides. Moreover, dependency on individual staff members produces quality variations over time.

Using Dapresy’s Platform makes it possible to switch from Ad Hoc, one-time measuring into tracking-mode assessments – at no cost increase. The explanation: Reduced data collection costs as per Conclusion 1 above plus the fact that the report creation workload remains the same, irrespective of report frequency. In other words: as soon as new data has arrived onto the Dapresy Platform, the system produces those reports that are pre-specified for the project at hand. PowerPoint reports with, say, 100 slides will thus be created in a matter of seconds as soon as new input is available on the Platform.

Conclusion 3 – Create personal user reports

By tradition, Market Research processes have had limited possibilities to adapt output to end-users on an individual and personalised basis. Primarily this depends on the high costs involved with each extra uniquely designed report in principle increasing the cost in a way that is directly proportional to the number of reports. At the same time it is well recognised that those corporations that have in fact tailored their reports to fit individual end-users have indeed succeeded in creating a decision-base that eliminates unnecessary information to the proven benefit of being able to focus on core issues.

Using Dapresy’s Platform eliminates the extra costs involved in adapting frequently updated reports to fit the individual end-user. In practice this is done by creating a Master Template containing all pre-specified questions and their relevant graphical templates. A central coordinator is then able to map relevant data into personal reports, allowing the Dapresy Platform to perform the individual creation and distribution required.

Conclusion 4 – Enable efficient Data Mining

A frequent report receiver challenge is the need to draw in-depth conclusions from the information presented. Typically, research reports are delivered in fixed formats with answers given per segment(s) and/or per background variable(s). Should the report receiver need additional detailed information such as “What answers have city-living women, aged 15-45, who recently bought shampoo given to a particular question”, this means digging for supplementary reports. Such a loop or process is time-consuming, potentially restricting professional decision behaviour in that decisions may not be based on the total decision base but just on a not-enough-detailed part of it. Obviously, erroneous decisions may be the end result.

Using the Dapresy Platform gives report receivers the option of creating own reports focused on own target groups. These reports can then be saved as “Favourites” – for personal use or shared corporate-wide. For us this is Web 2.0: Corporate staff being in control of the means and authorisation to create own reports as needed. Sharing these reports, given a wider operational benefit, within the own organisation follows without any extra efforts. Our model for generating own reports based on simple interfaces and not requiring prior IT knowledge has a general upgrading effect on corporate decisional behaviour.

Conclusion 5 – Co-locate all Market Research projects and co-report results, also using external databases

By using the Dapresy Platform for corporate research projects a number of concrete valueadding propositions are brought to fruition:

Co-location of all projects into one data base, from where corporate staff can easily find and further develop the results of each previous project.
All project experience, in the form of questionnaires, report templates and work-flow, can be reused in subsequent projects. In addition to cost reductions this caters for process-driven, instead of human-resources-driven, research.
Keeping pace with the growing number of Dapresy clients is the volume build-up of report-building competence amassed via earlier actors. New suppliers are an additional competence source as is also Dapresy’s own Service Bureau, in particular for peak-load reinforcements.
The customer, and the customer only, owns the raw input data and the report definitions. This secures freedom of action vis-à-vis existing as well as previous and future suppliers.
Project data originating from various different external suppliers can be co-processed and cross-tabulated, making internal benchmarks and total reports possible. Example: examine how Employee Indexes vary with variations in Sales Volumes and Customer Satisfaction.

Questions and Answers!

Does this cost a lot?
No, the price of Dapresy’s Platform is based on the principles of the Software-as-a-Service (SaaS) charging model. You do not pay for any system installation, only for the project you want the platform to execute. Projects costs start at 500€.

This is for large enterprises only, isn’t it? We doubt that we have the muscle to take this on.
Dapresy has been successful precisely because we build opportunities for all corporations, irrespective of size, to benefit from such Market Research processes and results that previously were only available to companies with an annual MR investment budget > 200 K€.

Sounds good – but we do we have the internal resources required to procure, implement and benefit from a Dapresy Platform project?
This is the situation for the majority of our clients. Therefore we have a Service Bureau that operates on a turnkey solution basis. In this mode we coordinate the contacts with your existing suppliers or help you find new providers to further increase your cost savings. Our Service Bureau has qualified experience in handling all kinds of Market Research implementations, from smaller surveys to global, multi-market projects.

Our collaboration with several capable consultancies goes back several years – do we really need the Dapresy Platform?
The prime Dapresy Platform advantage is the possibility to retain existing suppliers who, instead of charging you for report production, can concentrate on ”findings” and on uncovering value-adding conclusions.
We see Market Research as an industry under change where new positions are being taken. Consultancies are thus, to an increasing extent, focusing on value-adding work instead of data collection and report/presentation activities. Parallel to this, data collection actors forge ponderable offerings, targeted directly on end-users.

How does Dapresy save Customers’ money?
By:

Increasing freedom of choice when it comes to finding and using additional subcontractors, resulting in increased competition = lower costs.
Deploying modern techniques to automate reports that were previously produced “manually”.
Increasing the reuse rate through a well defined process, storing all project properties according to a unique recycling model that also enables interproject reprocessing.
Creating exceptionally clear interfaces vis-a-vis suppliers – to increase research transparency and at the same time give the supplier exact bidding information.
Enabling – through our platform technology – process-driven workflow, thereby avoiding most of the typical research project traps.

How does Dapresy make sure that its customers are subcontractor independent?
By having all suppliers deliver raw data and report definitions into the customer’s own partition of our Platform. The client thus having full ownership and disposal rights gives him complete freedom when it comes to opening his Platform partition for new suppliers in order to replace or supplement existing subcontractors.

How does Dapresy ascertain that Market Research results are communicated throughout the organisation in a consistent way?
By storing all research data in one and the same place (typically by gradually adding new research data), this central location can e.g. be integrated with your corporate intranet to highlight the Market Research role in the corporation.

Can the client keep existing consultants in spite of using the Dapresy Platform?
Definitely. Dapresy trains consultants to be able to serve their clients on the Dapresy Platform. Several training packages are available. Some examples:

Employee surveys
Customer surveys
Brand trackings
Ad-Hoc measuring
Library and template processes
Benchmark and Reference Data Base building.

What about data quality assurance?
Our Platform has built-in quality assurance functions, ascertaining that nothing but correct data can be uploaded. In the case of a supplier e.g. trying to upload an erroneous file, lacking, say, certain questions or response alternatives, an error message is returned with the necessary correction action for subsequent reloading. Should non-structural data errors occur and be detected after-hand, a powerful ”rollback” function can restore the information in a matter of seconds, with consequential corrective impact on/to all reports/receivers involved.

Are MR procurement roles being changed?
Yes, we see how, in the Market Research Industry, a position change is emerging where end-users will find new suppliers. In this situation, we at Dapresy fill our ”Missing Link” role by securing that the new connections and meeting-places now coming into view will function in a seamless way, generating extreme benefits in terms of

Getting more research for the money
Promoting MR’s stature as an operational tool used in the day-to-day work
Strengthening your company’s competitiveness by allowing you to quickly grasp market, customer and employee attitudes.

How are report data updated?
The [data] supplier uploads a file containing the latest data, whereupon the Dapresy Platform scans this file to make sure that structural data requirements are met. Finally, all to-bedistributed reports are updated with the new data. A manual intervention option can be used to make sure that report distribution can take place only after a manual check.

How is the Platform kept ”clean”?
By denying access for all flawed data before they enter the system. Should, in spite of this gate control function, incorrect data nevertheless slip through, a manual cleaning feature, using an administration interface, can be applied.

How difficult is it to administer the use of the Dapresy Platform?
Dapresy’s Platform is a Software-as-a-Service type of product, intended for users on normal IT literacy level. Depending on actual implementation size, you as a user will be fully conversant with the product after 2-8 hours of training. We tailor our tuition to the specific requirements of each installation.

How often is data uploaded onto the platform?
You yourself decide and instruct your supplier as to which uploading frequency to use. Typical intervals: anything between one day up to one month.

Dapresy gets major Bank/Finance projects

Information Reporter March 9th 2009

Two Nordic Top 10 Bank/Finance corporations have entered into Service Level Agreements with Dapresy.

Under these Agreements, Dapresy’s Information Reporter product will be made available for in-house processing of Market Research Data collected from a number of different Research Data providers.

In-house operations are sustained by Dapresy’s Support department who will receive and upload research data from MR data providers, nominated by the respective clients. On the resulting information base, Information Reporter will enable decision-makers to design and retrieve at any time – on an individual and interactive basis – own reports and presentations, exactly fitting the particular decision situation at hand. A focus shift is thus made possible: from data collection and presentation chores into concentrating on making quick, high-quality decisions from a secure decision base.

In addition, considerable cost savings, as compared with earlier traditional processing structures, will be achieved.

Dapresy has increased the number of employees

March 3rd 2009

Since May 2008 Dapresy has increased the number of employees with 15 persons. During February Andreas Neumüller and Mats Flodin has joined Dapresy.

Mats Flodin’s background is from the IT industry as well as exporting companies where he has been a driving force behind purchase and use of market information. He has been in key positions as Sales Manager and Nordic Business Manager with companies such as Intel and Shiva with responsibilities for sales, strategic relations and business development.

Andreas Neumüller has been working with sales in the IT-industry for more than ten years. He worked at WM-data for many years and sold finance systems, mostly to Bank and Insurance. He has also worked in the Marine industry, developing major accounts around the world.

Synovate Norway: Deploying Dapresy for global Self-Assessment Surveys

Information Reporter February 6th 2009

For the third consecutive year a Global Telecom Company has used Dapresy’s web reporting tool, Information Reporter for Self-Assessment Surveys. These surveys help management assess how corporate policies and procedures are implemented and understood, imposing very high security demands on the entire survey process. The Dapresy delivery makes assessment results available globally in a straightforward and user-friendly format, individually adapted for each recipient.

Quality Survey Reporting for Demoskop

Information Reporter January 19th 2008

For the fourth year running Demoskop chooses Dapresy to report a Care Quality Survey for one of the largest Nordic Healthcare companies. The survey collects inputs from employees and related care providers, subsequently to be integrated into individual reports, distributed corporate-wide to units and managers concerned.

The reporting enables care units to follow up results over time and compare own results with corporate standards, in turn facilitating proper action plans for achieving better care.

Altia Corporation upgrades its Nordic Tracking Operations

January 10th 2009

Altia Corporation – a major Nordic wine and spirits service company producing, distributing, marketing and selling own and supplier brands – has chosen Dapresy Information Reporter to upgrade its Tracking operations. In spite of having a multitude of survey data providers, Altia will be able to furnish report receivers with uniform and homogeneous information thanks to Information Reporter’s capability to accommodate and integrate different data structures and formats.

Norstat settles on Reporting Upgrade

December 22nd 2008

Norstat – the largest Research Data Collection Corporation in the Nordic/Baltic area – has decided to upgrade its Reporting offering to the highest possible standard. A Declaration of Intent has been signed with Reporting market leader Dapresy AB of Sweden. Under this agreement all of Norstat’s research projects will have the option of using Dapresy’s feature-rich reporting systems. The new offering will, as from 2009Q1, be made available to all Norstat’s customers in Norway, Sweden, Denmark, Finland, Estonia, Latvia, Lithuania and Poland.

John Lauring Pedersen, Norstat Group CEO : “This important step consolidates Norstat’s position as a leading Data Collection performer. We will now be able to make available more advanced, secure and rapid decision bases to an increasing number of decision-makers. After evaluating a number of possible Reporting system suppliers for this important upgrade, Dapresy has come out on top”.

“ At Dapresy we are used to work with steering and reporting of multinational projects”, says Peter Bernström, Dapresy CEO. “By adding substantial end-user delivery value, we are confident of being able to contribute to Norstat’s continued and profitable growth as well as to its European expansion”.

Unique possibilities for analysts

Information Reporter November 25th 2008

Dapresy delivers an optimized cross tabulation tool that in a straight forward way enables analysts to create their own cross tables in an interactive and web based interface. The tool is very suitable for companies that measures many products often and where segmentation is A and O to be able to act correctly in the daily work. The delivery gives product managers in a larger betting company the possibility to do their own analyses that are secured through an intelligent framework regarding variables, target groups and functions.

SIFO Research International Scandinavia chooses Dapresy Production Manager

Production Manager August 10th 2008

SIFO Research International Scandinavia chooses the Dapresy’s product Production Manager. With the Dapresy platform as base, together with Unified Dialog’s system for data collection, SIFO will work in a seamless production system that creates significant upsides for SIFO:s clients. By adding Dapresy developed functionalities SIFO receive a unique platform for their research deliveries.

Dapresy Production Manager has its main target group among professional researchers and supports a process and template driven workflow with focus on the entire project process and not only the reporting parts. Independent of geographical location the users can work parallel with the same project but in different parts of the project process.

A new integrated production system sees todays light

Companion August 8th 2008

Dapresy has, as a part of the contract with Hermelin Nordic Research, created a seamless integration to NEBU Dub InterViewer. As part of the Dapresy product portfolio, we now offer users of NEBU the benefits created by the integration. NEBU users will appreciate the extremely effective and straight forward process to create advanced reports: With only one click interactive cross tabulations are created from a NEBU project; and with 5 clicks you get market leading interactive graphical charts that can be exported into PowerPoint.

Dapresy's intention with the integration has been to give NEBU users:

A seamless integration to Dub Interviewer
Reduction of process steps from data to reports
Process support for avoiding doing the same thing >1 time
Increased Quality by well defined data handling procedures
Decreased manual work to provide focus on insights and well defined reports
100 % web based delivery system to allow parallel project work by >1 person

Dapresy operates global Tele2 survey

Dapresy Information Reporter Dapresy Service Bureau June 15th, 2008

Dapresy and Tele2 have signed an agreement on coordination, reporting and distribution of the group’s global brand tracker. Dapresy Project Managers coordinate local data collection vendors for the controlled upload of raw data into the platform. Based on available data and project gained experience, Tele2 successively redefines report models. Dapresy Information Reporter enables local Tele2 countries to use preferred data collection providers and still gives the central group management the possibilities of creating uniform reports individually created for different decision makers within the company. The very streamlined processes of Dapresy Intelligence Technology(TM) ensures optimal cost efficiency for the project.

Dapresy reports global customer survey for CMA

Dapresy Information Reporter June 15th, 2008

Dapresy provides CMA with a reporting system for a Heavy Truck corporation customer survey with a initial target group of 75 000. The Dapresy system makes the results from the survey available globally in an easy and user friendly format in unique combinations for each report holder. The efficient reporting processes cut down the time elapsed from end of data collection to report delivery to less than 24 hours.

Hermelin signs up for Dapresy Product Manager

Production Manager April 24th 2008

Dapresy signs contract with data collecting company Hermelin Nordic Research. The scope is to deliver a complete production system with integration to the data collecting tool NEBU Dub Interviewer. Through the delivered platform Hermelin expect to decrease the time spent on managing market research projects with 20-30%. The number of steps in the daily project process will be reduced and new modern delivery formats enables new values for Hermelin’s clients. The clients will experience faster and more secured deliveries in traditional delivery formats as well as new modern ones.

New owners of Dapresy

April 15th 2008

The former owners of Dapresy has today repurchased the company they sold a little more than a year ago. “During the last year we have seen the value of the company increase and received a confirmation that the Dapresy business concept is unique.” Comments Torbjörn Andersson and Peter Bernström.

“When the previous owners, Dacke Group Nordic, about a month ago decided to find new owners for Dapresy it felt natural to retake control over the company we once started. Dapresy has had a fantastic organic annual growth of 40-100% since 2003 without external investors. When we look at the market and the progress Dapresy has made the last couple of years we are determined to take Dapresy into the global market. “

The Dapresy products are unique in the way that they focus on the entire process when companies need to produce or “consume” information from surveys. Contrary to competing alternatives that only focus on one part of a large chain Dapresy covers the entire workflow process. The Dapresy products have been developed from the knowledge that the Dapresy personnel have added from many years of branch experience.

Torbjörn Andersson and Peter Bernström have worked in the MR business during the latest 10-15 years and through thousands of delivered projects as president and vice president of Hermelin Nordic Research they know what software platforms the industry needs. “Now we will make reality of this!” comment the new owners.

Customer Satisfaction reporting for large North European Bank

Information Reporter December 14th 2007

As sub contractor to Synovate Dapresy delivers a reporting platform that distributes results from a customer satisfaction survey with 75 000 respondents for one of the largest banks in northern Europe. In addition to traditional reporting there are high security demands and unique chart reports suited for the specific requirements.

Dapresy reports elevator giant’s global service CSI for Synovate

Dapresy Information Reporter December 12th 2007

Dapresy provides Synovate Sweden with a reporting portal for a 44-country customer service project. The Dapresy system makes results available in an easy and user friendly format in individually unique combinations of reported data from 90 000 service customer groups. Results are delivered to managers via a web portal and also ( 90 000 unique) PowerPoint reports. Users can easily create their own reports by combining aggregated results for appearance in PowerPoint or web based reports.

Electrolux signs Dapresy Contract

Dapresy Information Reporter November 20th, 2007

Electrolux agreed with Dapresy on reporting of the group’s Global Brand Tracking Score Card Study over 14 markets.

The Dapresy – Electrolux cooperation started in 2003. Electrolux now takes next step in its technical development through using Dapresy Information Reporter that enables intuitive interfaces for communication of business information to managers in a easy and user friendly format. The ability to supply reporting systems supporting the handling of large volumes of data, advanced KPI calculations and quality assured report definitions has been a significant advantage in choosing Dapresy for this project. The solution continuously gathers result from a variety of data suppliers and makes it accessible by Dapresy Information Reporter software.

Finnish market benefit from Dapresy

Information Reporter October 10th 2007

A world leading Finnish industrial company uses the Dapresy product Information Reporter to report a continuous survey. As sub contractor to a Finnish consulting agency the Dapresy solution was the best alternative among several leading vendors within information systems. For more information contact Torbjörn Andersson +46 709 29 94 13.

Dapresy reports 4 country Brand Tracking for Sifo

Dapresy Information Reporter May 15th 2007

Dapresy makes available a reporting system for Sifo Research International for the reporting of a tracker in four countries. The delivery from Dapresy displays research results in a clean and inter-active format, enabling users to gradually develop report content based on new insight.

TeliaSonera Group and Dapresy signs 4 year contract

Dapresy Information Manager March 29th, 2007

In competition with 15 tenders Dapresy wins TeliaSonera’s confidence to supply platform for the group’s entire measurements of intangibles. The 6 months sourcing process ended up in a solution adding corporate values to each research project performed in the group, including enhanced cost control of the supply of data collection and insight consultancy services. Dapresy Information Manager enables TeliaSonera, independently of the suppler, to assemble all project data and related activities in one platform system. From the platform, reporting of intangibles is done in a unified but individually tailored way to every report holder on the different group levels. Dapresy Information Manager supports the need for TeliaSonera to assemble and communicate all measurement related information to one location, independently of the organizational structure or geographical distribution of the TeliaSonera Group.

Online Reporting for Market Research projects

February 18:th 2010

In recent years the reporting and presentation of Market Research projects has gone through a major change. Previous manual methods are now replaced by online solutions for report production and distribution, streamlining corporate research processes and – above all – increasing delivery value as well as availability to end-users.

Among the specialists in this area, Swedish Dapresy (Data Presentation Systems) AB leads the development in the Nordic region with its solutions now becoming integrated functions in the services provided by the larger full-service MR corporations. The latest example is Dapresy’s recent Synovate deal, providing – in some 60 countries and for all prevailing survey types – advanced high-quality reporting tools with Synovate’s clients getting direct access to survey data via secure and interactive on-line portals.