Iconoculture Inc, leading global consumer research and advisory company, is partnering with Swedish firm, Dapresy, to integrate quantitative consumer information into their range of research and advisory services. This new solution will provide Iconoculture’s clients easy access to a broad and in-depth view of the global consumer.
Dapresy’s reporting technology will be the engine behind the data visualization of values and lifestyle trends from 17 countries from North and South America, Europe and Asia. Through Iconculture’s client interface, quantitative consumer information will be easily accessible and adaptable to each user’s needs using Dapresy’s reporting and analysis tools.
Hetty Fore, Sr. Director responsible for quantitative research at Iconoculture, says that “Timely, comprehensive consumer insights are very important to our clients. This agreement with Dapresy allows us to deepen our quantitative capabilities and do so in a way that is seamlessly integrated across all of our products and services. Iconoculture has pioneered observational values-based consumer research and has already included communities and social media research capabilities to our content-rich information platform. By adding a powerful quantitative analysis tool to our solution, clients will gain a better understanding of the ever changing shifts in consumer values and behaviors.” The partnership with Iconoculture confirms Dapresy’s position as a prime provider of cutting-edge quantitative analysis and reporting solutions for market researchers in North America and Europe.
Torbjörn Andersson, Dapresy CEO, explains the success: “We are extremely focused on analysis and reporting solutions that add value to market research. The demand for faster, more reliable and easy-to-grasp insight is increasing rapidly. We are delighted to be able to help Iconoculture meet this demand.”
For additional information, please contact:
Torbjörn Andersson, CEO Dapresy,
+46 709 29 94 13, torbjorn.andersson@dapresy.com