Anders Brogren says...
At the end-of-June Insight Show in London focus was very much on activities online. Online in all aspects now seems to penetrate all areas, also when it comes to Reporting, and the Show really made the trend towards online communication and online distribution of market research results very clear.
Discussing with people you get the feeling that Online Reporting is becoming more and more accepted. Companies who have tried out Online Reporting solutions for market research data clearly point out the benefits of lower reporting costs and shorter time-to-market.
I am convinced that the traditional Reporting manner and its related work processes will have to give way to a more rational way of Online working with unlimited access possibilities creating virtual groups working together.
The Dapresy philosophy is very much leading-edge with its work process and advanced report distribution. It will require market research agencies to change their work processes but I think that MR clients will increasingly demand these solutions as they start realising the benefits involved. Dapresy Pro deliveries during the latest 12 months also show that Online Reporting has indeed become a fast-growing market.
Contact Anders Brogren at Dapresy to learn more about Online Reporting possibilities and how you can cut your Reporting costs and reduce your time-to-market.
About Anders Brogren:
Anders, now an independent consultant residing in Switzerland, has long experience from the Market Research sector, having worked for the latest 9 years as Managing Director of GfK Roper Consulting at GFK NOP in London and the previous 12 years at Sifo as (TNS Sweden) Vice President responsible for the business area Brand & Consumer Strategy.