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Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. Yet insights leaders say that “it’s tough out there”, because budgets continue to be reduced, resources are dwindling, talent needs have changed and there is precious little time in the day to think about ways to innovate.
Over the next couple of years, the market research industry will undergo a significant restructuring phase.
New actors in the industry, that offer end-to-end technology solutions, will win ground for those types of research methods that can easily be simplified and streamlined and, that don’t require devoted consultancy services.
About 20 years ago, I started my career in the market research industry at a fieldwork house. As a CATI programmer, I took pride in delivering data in files that were clean, easy to understand, and in a format, that was ready for an analyst to utilize.
Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions on facts. However, this vast array of available data also poses some challenges.
In 1999, I was inspired to create a data reporting tool that could natively configure and visualize raw market research data. In a series of blog posts, I am going to share my findings related to Market Research Reporting. In this first blog post, I will set the scene by simply sharing the below video. […]
Transitioning from a manual data reporting process to an automated, interactive dashboard is one of the best decisions market researchers can make. A properly constructed dashboard can increase the effectiveness of your market research reporting while also reducing production time (i.e. costs!). However, for some, this transition can be a little intimidating. But it doesn’t […]
Turnkey Created the First National Research Network Utilizing Dapresy’s Market Research Reporting Platform We love hearing how our clients are leveraging Dapresy Pro in their business. Turnkey Intelligence has been a Dapresy client since 2013, taking their market research reporting from good to GREAT. Established in 1996, Turnkey is the sports and entertainment industry’s leading […]
Most companies need to be agile in their reporting and have the flexibility to make changes. Some may think that a tracking study does not change, but it does – and quite a bit. Tracking studies grow incrementally over time, and our online reporting software — Dapresy Pro — is flexible & nimble enough to […]