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Drowning in data? How to cope with the data explosion.

Introduction – victims of our own success Market researchers have become very, very good at gathering data. Maybe too good. Since the dawn of probability sampling in the 1930s, we have drawn upon ever greater numbers of data streams, widened the scope of surveys and found new technological solutions to engage with customers. The base […]

Apr 26, 2019
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[Webinar] Heathrow’s CX Success Story

With 80 million passengers a year, Heathrow airport faced a major challenge – how to turn their goldmine of CX feedback into business decisions, quickly and intuitively. With Dapresy’s help, they implemented a streamlined, efficient reporting solution that radically cut the time from data to action. In this webinar we’ll take you step by step […]

Apr 24, 2019
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[Webinar] Adding real business value with dashboards

Successful dashboard implementation in market research Now an important part of everyday market research, dashboards enable the efficient handling of data – but what makes a successful dashboard? Which concepts are best suited for your study type? What are the potential preferences of your market research customers? In this webinar we’ll show how market research […]

Mar 25, 2019
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Turning data into action – fast

Traditional market research has relied on a circuitous series of steps to produce meaningful, actionable reports for stakeholders. Dapresy Pro offers a series of tools which completely reimagine this process, getting the right information to the right place – efficiently, quickly, and beautifully. How is Dapresy Pro different? Dapresy Pro provides a unique data model […]

Mar 25, 2019
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Less is more – the LRW success story

About LRW LRW (Lieberman Research Worldwide) is a full-service market research agency with a well deserved reputation for innovation in research. Approximately 40% of the company’s revenues are derived from tracking studies, mostly brand trackers. The Challenge With such a significant proportion of revenues relating to tracking studies, it was vital that LRW be at […]

Mar 25, 2019
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Better late than never? Not in business.

Latency. Ask a musician and they’ll talk about why they still use that old reel-to-reel recording equipment. Ask an IT engineer and they’ll talk (at length) about the time it takes for information to travel down a length of optical fiber cable. Ask a business person…and they’ll tell you it’s the difference between success and […]

Mar 25, 2019
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How Dapresy Pro lets you have your cake and eat it…

When it comes to the topic of stacked versus unstacked data, it’s easy to get lost in the details and technicalities. For the marketing professional, however, the question should always be ‘how is understanding this going to improve my business?’. In the simplest terms, unstacked data is great for understanding respondents, while stacked data is […]

Feb 20, 2019
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Stack the deck in your favor! Why understanding datasets could radically speed up your project delivery

Market research professionals are busy people – there is constant pressure to gather ever more accurate, insightful data with which to enable business decisions and stay relevant in a competitive marketplace. This pressure to reduce the time between question and action, while gathering information from the largest, most representative survey group possible, means that there […]

Feb 20, 2019
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The Need for Speed. How Dapresy helped Aimia cut the time from question to action

About Aimia Aimia is a global leader in loyalty management, offering a full suite of services including coalition loyalty, proprietary loyalty, and loyalty analytics. It owns and operates some of the world’s biggest and most popular coalition loyalty programs, including Aeroplan in Canada (partners include Air Canada, TD, CIBC, AMEX, Esso, Home Hardware, and Toyota) […]

Feb 20, 2019
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