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Less is more – the LRW success story

About LRW LRW (Lieberman Research Worldwide) is a full-service market research agency with a well deserved reputation for innovation in research. Approximately 40% of the company’s revenues are derived from tracking studies, mostly brand trackers. The Challenge With such a significant proportion of revenues relating to tracking studies, it was vital that LRW be at […]

Mar 25, 2019
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Better late than never? Not in business.

Latency. Ask a musician and they’ll talk about why they still use that old reel-to-reel recording equipment. Ask an IT engineer and they’ll talk (at length) about the time it takes for information to travel down a length of optical fiber cable. Ask a business person…and they’ll tell you it’s the difference between success and […]

Mar 25, 2019
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How Dapresy Pro lets you have your cake and eat it…

When it comes to the topic of stacked versus unstacked data, it’s easy to get lost in the details and technicalities. For the marketing professional, however, the question should always be ‘how is understanding this going to improve my business?’. In the simplest terms, unstacked data is great for understanding respondents, while stacked data is […]

Feb 20, 2019
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Stack the deck in your favor! Why understanding datasets could radically speed up your project delivery

Market research professionals are busy people – there is constant pressure to gather ever more accurate, insightful data with which to enable business decisions and stay relevant in a competitive marketplace. This pressure to reduce the time between question and action, while gathering information from the largest, most representative survey group possible, means that there […]

Feb 20, 2019
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The Need for Speed. How Dapresy helped Aimia cut the time from question to action

About Aimia Aimia is a global leader in loyalty management, offering a full suite of services including coalition loyalty, proprietary loyalty, and loyalty analytics. It owns and operates some of the world’s biggest and most popular coalition loyalty programs, including Aeroplan in Canada (partners include Air Canada, TD, CIBC, AMEX, Esso, Home Hardware, and Toyota) […]

Feb 20, 2019
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Do more with Dapresy

In recent articles, we’ve looked at the importance of generating beautiful, actionable reports – quickly and efficiently. Here we explore how Dapresy Pro can differentiate the way in which a Market Research Agency focuses on customer experience reporting, divided into 3 key areas: Speed and agility Beautiful rendition Actionable data Speed and agility Reports are […]

Jan 23, 2019
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Quirk’s London 2019 – THE event for market research and insight professionals

This year Quirk’s London event is genuinely unmissable, with more to offer than ever. Quirk’s is unique in the conference world, in that it has cut out expensive keynote speakers and lunches, focusing instead on providing a practical, inspiring learning environment. The Quirk’s Event is a two day experience on 12/13 February, packed with more […]

Jan 23, 2019
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Keeping passengers happy at Europe’s busiest airport

Heathrow is Europe’s largest airport and one of the world’s top international aviation hubs. As the UK’s global gateway, Heathrow welcomes almost 80 million passengers every year. The airport is home to more than 80 airlines and is Britain’s largest cargo port, helping to drive British trade growth by connecting the nation to more than […]

Jan 22, 2019
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There is a Golden Opportunity for Market Research Agencies to increase their competitive advantage within Customer Experience!

Previously, customer experience programs were mainly based on infrequent surveys, where customers were often asked questions long after their interaction with the supplier and where actions based on the results were taken more at a strategic level. Nowadays event driven customer feedback is more common, where the focus is to act quickly on certain trends, […]

Jan 22, 2019
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