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Most companies need to be agile in their reporting and have the flexibility to make changes. Some may think that a tracking study does not change, but it does – and quite a bit. Tracking studies grow incrementally over time, and our online reporting software — Dapresy Pro — is flexible & nimble enough to […]
The Importance of Customer Experience Over the years, customer experience has become increasingly important for businesses. According to experts, customer experience is going to become the main differentiator for brands by 2020 – even beating out price! A good experience means that brands must match customers’ expectations. In order to achieve great CX, businesses must […]
Five years ago, my team and I opened Dapresy’s North American office. Since then, we have exponentially grown our business each year, and have expanded our offerings to include a closed-loop customer experience reporting module called Enfesys™. I recently visited one of our clients who is using our platform for many of their tracking programs. […]
Learn more about the ROI of Insights Handbook coming out this fall that will provide insights leaders all over the globe with the tools they need to measure the ROI for market research.
In life, being able to present your fascinating idea is crucial to its success. In the market research industry, it is just as important to present insights in a way that people can easily understand and quickly act on. Read how storytelling transcends marketing and is ultimately changing the way we visualize data.
Behind Dapresy’s great dashboards is a powerful platform with full functionality, one that delivers visually engaging, flexible dashboards with the ability to dynamically filter data, drill down to respondent level for deeper analysis, and even more (you’ll be surprised)! Find out more about Dapresy’s many capabilities today.
Beth Rounds, Dapresy’s CMO, recently had the privilege of moderating a panel of research professionals at the MRIA. Our topic focused on how insights leaders are transforming the insight function and their deliverables to meet the evolving needs of the enterprise client.