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Behind the Scenes of the “Brexit and Trust” Interactive Dashboard

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Earlier this month, you may have seen headlines reporting the impact of the UK’s EU referendum on public trust. These stories came out of “Brexit and Trust 2016,” a new research study from Global Research Business Network carried out by UK-based research company, Opinium. To make the results as widely available as possible, Opinium and GRBN approached Dapresy to create an online, interactive dashboard that would let journalists and members of the public view the survey results and interpret them for themselves.

Interactive Dashboard Created in Just Over One Day

Jonathon Ware, Solutions Architect at Dapresy, who took the project on explains, perhaps surprisingly, that it took just over a day to build the dashboard.
Not only that, but it was created before any of the data was available, so that there would be no delay in publishing the results. 

“When we received the questionnaire was the moment we planned our design,” says Jonathon. “We didn’t require the data file, and there was no need to wait until the study was out of field. Our analyst designed and developed the entire dashboard, and our graphic designer pulled together the look and feel.”

Jonathon estimates that in the few hours spent setting up the dashboard, “the majority of time invested was spent in conceptualising. The simple part was pulling it all together in the dashboard, which was quick and easy with Dapresy Pro’s drag and drop interface.”

Since Dapresy Pro is able to read raw data directly (such as that supplied by Opinium) Jonathon could be certain of the integrity of the data, and so added it into the dashboard as soon as it was available. This saved a lot of time, at a point when time was critical. Just a few systematic checks verified that all the data had been transferred accurately and could be relied on.

Giving the Reader Autonomy over the Story

The concept that Jonathon and his team adopted for the Brexit and Trust dashboard was to open with just a small number of the key findings, such as the shift in trust in UK organisations (which the study reports has declined by 9% from March to August 2016). After that, it leads viewers into more nuanced areas such as the effect of demographics on the findings, and presents other questions such as whether the voting decision was emotional or rational. At each stage, a single click can filter each screen on a range of other questions such as age, gender and region to allow viewers to explore the insight they are most interested in. Jonathon adds: “The flow of the design should be a story of how data and the people are connected – yet also divided. A good dashboard can easily show you hundreds of opinions and observations in one single page view!”

If the results had been delivered ‘traditionally’ in PowerPoint, Jonathan reckons a deck of around 30-60 slides would have been needed – and that still would not have covered all the potential combinations. Presented as an interactive dashboard, there are a just handful of screens to view, but each of them can be modified by the viewer to produce hundreds of individual views. It gives the user complete autonomy over the data and what they would like to see.

To explore the “Brexit and Trust” results yourself, please click here.

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