Being relevant and making an impact – it’s worth the effort and investment!
Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. Yet insights leaders say that “it’s tough out there”, because budgets continue to be reduced, resources are dwindling, talent needs have changed and there is precious little time in the day to think about ways to innovate. All solid reasons, yet this isn’t hindering a growing number of companies that are re-thinking strategies and processes to enable a competitive advantage and future growth. A transformation is occurring and there is solid evidence that corporate insights departments are making a significant difference and have a seat at the table.
How does one get started on this journey? There are a number of great resources available starting with GRBN’s Invest in Insights Handbook. Dapresy is pleased to be the premier sponsor of this “gold mine guide” which is based on extensive qualitative and quantitative research conducted by the Boston Consulting Group and GRBN. We believe that the Handbook provides leaders with a powerful tool, across the globe, with practical advice and inspiration to forge ahead – to validate the value of insights, empower their teams and grow their business.
Andrew Cannon, Executive Director at Global Research Business Network (GRBN) states “Demonstrating the business value of Insights is critical to the Insights function getting a seat at the table and growing budgets. The GRBN Invest in Insights Handbook is designed to help Insights leaders achieve both goals. We are proud to have Dapresy as our premier sponsor of the Handbook. The effective dissemination of Insights within an enterprise is a critical piece in the ROI puzzle. If the data and insights are not delivered to the right decision-makers at the right time in the right format then the ROI of an Insights project is zero, or even negative, if the wrong decision is made. Having the right processes in place and using the best tools is critical to successful dissemination.”
We’d also encourage you to check out Dapresy’s latest eBook, Five Steps to Compelling Dashboard Design, a comprehensive guide to a superior approach for developing and delivering the critical insights required for better decision making.