Current page: Simplicity meets power – leveraging technology for business value

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Simplicity meets power – leveraging technology for business value

About Populus Data Solutions Populus Data Solutions (PDS) provides state-of-the-art data capture and delivery solutions to market research clients and enterprises working with market research data, through solutions that remain true to the ethos of robust survey research. PDS is a part of the high profile UK-based market research and polling organisation, Populus. The challenge […]

May 23, 2019
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Delivering value – the right data to the right people at the right time

“If a tree falls in the forest and there’s no one around to hear it, does it make a sound?” In other words, data is defined by its purpose. For it to have meaning – to generate value – it needs to be read. The volume and quality of the data is only relevant if […]

May 23, 2019
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Mind the gap – staying ahead of the technology curve

As an industry professional, it’s a fair bet that you agree with the following two statements. Firstly, digital transformation is important. Secondly, you’re probably not that excited about reading another article on the topic. So we won’t ask you to. Instead, we’d like to consider technology itself and what it really means to your business’s […]

May 16, 2019
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Say hello to Riley!

Find out more about the people who bring Dapresy’s products to life… Riley, can you introduce yourself? My name is Riley Maynard and I work as a Senior Account Manager at Dapresy North America. I have been at Dapresy for almost three years, since graduating from college in 2016. I started at Dapresy as a […]

May 15, 2019
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This is Emma!

Find out more about the people who bring Dapresy’s products to life… Emma, can you introduce yourself?  I’m Emma Daréus. I graduated from Linköping University in 2013. I studied Statistics and Data Analysis and started working for Dapresy directly after my graduation. I started in our support team, which I then managed until January 2019, […]

May 15, 2019
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Meet Nikita!

Find out more about the people who bring Dapresy’s products to life… Nikita, can you introduce yourself? Hello! I’m Nikita – born and bred in Indonesia but living in Australia for over 7 years. I work as a Solutions Architect for Dapresy Asia Pacific (DAP), which is based in Brisbane, Australia. The main task in […]

May 15, 2019
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A day in the life of Europe’s busiest airport

Introduction As Europe’s busiest airport, Heathrow generates an enormous amount of data from its various customer experience trackers, data which must be gathered, processed, and delivered to specific business stakeholders as quickly as possible if it is to have real business value. To achieve this, it’s crucial to have a solution that is powerful enough […]

Apr 26, 2019
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Keeping passengers happy at Europe’s busiest airport

Heathrow is Europe’s largest airport and one of the world’s top international aviation hubs. As the UK’s global gateway, Heathrow welcomes almost 80 million passengers every year. The airport is home to more than 80 airlines and is Britain’s largest cargo port, helping to drive British trade growth by connecting the nation to more than […]

Apr 26, 2019
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Drowning in data? How to cope with the data explosion.

Introduction – victims of our own success Market researchers have become very, very good at gathering data. Maybe too good. Since the dawn of probability sampling in the 1930s, we have drawn upon ever greater numbers of data streams, widened the scope of surveys and found new technological solutions to engage with customers. The base […]

Apr 26, 2019
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