Introduction As Europe’s busiest airport, Heathrow generates an enormous amount of data from its various customer experience trackers, data which must be gathered, processed, and delivered to specific business stakeholders as quickly as possible if it is to have real business value. To achieve this, it’s crucial to have a solution that is powerful enough […]
Heathrow is Europe’s largest airport and one of the world’s top international aviation hubs. As the UK’s global gateway, Heathrow welcomes almost 80 million passengers every year. The airport is home to more than 80 airlines and is Britain’s largest cargo port, helping to drive British trade growth by connecting the nation to more than […]
Victims of our own success Market researchers have become very, very good at gathering data. Maybe too good. Since the dawn of probability sampling in the 1930s, we have drawn upon ever greater numbers of data streams, widened the scope of surveys and found new technological solutions to engage with customers. The base quantity of […]
With 80 million passengers a year, Heathrow airport faced a major challenge – how to turn their goldmine of CX feedback into business decisions, quickly and intuitively. With Dapresy’s help, they implemented a streamlined, efficient reporting solution that radically cut the time from data to action. In this webinar we’ll take you step by step […]
Successful dashboard implementation in market research Now an important part of everyday market research, dashboards enable the efficient handling of data – but what makes a successful dashboard? Which concepts are best suited for your study type? What are the potential preferences of your market research customers? In this webinar we’ll show how market research […]
Traditional market research has relied on a circuitous series of steps to produce meaningful, actionable reports for stakeholders. Dapresy Pro offers a series of tools which completely reimagine this process, getting the right information to the right place – efficiently, quickly, and beautifully. How is Dapresy Pro different? Dapresy Pro provides a unique data model […]
About LRW LRW (Lieberman Research Worldwide) is a full-service market research agency with a well deserved reputation for innovation in research. Approximately 40% of the company’s revenues are derived from tracking studies, mostly brand trackers. The Challenge With such a significant proportion of revenues relating to tracking studies, it was vital that LRW be at […]
Latency. Ask a musician and they’ll talk about why they still use that old reel-to-reel recording equipment. Ask an IT engineer and they’ll talk (at length) about the time it takes for information to travel down a length of optical fiber cable. Ask a business person…and they’ll tell you it’s the difference between success and […]
When it comes to the topic of stacked versus unstacked data, it’s easy to get lost in the details and technicalities. For the marketing professional, however, the question should always be ‘how is understanding this going to improve my business?’. In the simplest terms, unstacked data is great for understanding respondents, while stacked data is […]