Dapresy – More Than Meets the Eye
Recently, data visualization has become a very hot topic in the market research industry. There are a number of different ways that people interpret data visualization. Some may think of it as using appealing graphics, charts, or graphs in their reports. Or, they may think of data visualization as the up and coming method of reporting via engaging infographic dashboards.
One topic that is not so talked about is the power behind these engaging visuals. In this article, we’ll delve into the inner workings of Dapresy’s software and explain all that it has to offer – you may be surprised at what it is capable of!
More than Meets the Eye
Many clients and prospects think of Dapresy as just a data visualization platform. What they don’t realize is that our software has extensive data processes embedded within the system to enable market researchers to analyze, visualize and communicate complex information. Within the Dapresy Pro system, users can do all of their Meta Data cleaning, weighting, cross-tables, stat testing, data processing and derived variables and much more.
Fast, Efficient Market Research Reporting
Clients tell us that Dapresy is the perfect solution to report all types of tracking studies, from brand to syndicated to customer experience. What some may not realize is that it is also a great fit for large ad hoc studies.
Within Dapresy’s powerful software, you can begin building a dashboard before data collection is completed. Once the study is finished, drop the raw data into the pre-built dashboard or report template. The result – time and budget savings!
The Standard for Data Reporting
All of these underlying processes provide huge efficiencies in data processing, analysis and reporting. But don’t take our word for it. Dapresy’s long time Toronto-based client, GlobeScan, has documented a 40% savings on their processing and reporting. Lieberman Research Worldwide (LRW) has also documented savings of 38% and huge time savings on getting insights to their clients. Read their case study here.
With these savings, and our unique data reporting platform, Dapresy is becoming the de facto standard for data reporting around the world. If you’d like to learn more, you can connect with me at firstname.lastname@example.org.