I need to add Media spending, GRP and Share of Voice to my brand tracker. Is that possible?
Yes. Dapresy Pro can report all types of data, not just market research data analysis. All data can be imported from different sources and the mapping process between them is easy. The different data types can then be combined in the same dynamic dashboard and even in the same chart, which makes it easy for the user to see the connection between the different data types like advertising awareness and share of voice! By using the advanced calculation options in Dapresy Pro, you do not need to import the Share of Voice data since it can be calculated inside the system with the media spending values as a base.