Is Your Data “C-Suite” Ready?
It’s clear that the reporting and delivery of insights is quickly evolving. This inspired Dapresy to commission an independent study to delve into the minds of industry leaders – both research agency and corporate insights professionals – to better understand how data is being analyzed and delivered. We held twenty one-on-one interviews with CEO/SVP/Sr. Directors in leading North American corporations to gather the top six trends that are impacting how the market research industry is reporting and delivering insights today.