Find out more about the people who bring Dapresy’s products to life…
Nikita, can you introduce yourself?
Hello! I’m Nikita – born and bred in Indonesia but living in Australia for over 7 years. I work as a Solutions Architect for Dapresy Asia Pacific (DAP), which is based in Brisbane, Australia. The main task in my job is understanding our clients’ needs and objectives when it comes to online reporting/data visualization, so that I can provide them with the right support and recommendations as “solutions”. It can be in the form of training for our DIY clients or developing a wireframe for our Full-Service clients.
What do you think is the key challenge for the MR industry today?
It’s a challenge, but also a great thing: we have access to more data than ever. Customer data, sales data, social media data – so much information at our fingertips. The ability to manage, share and use what’s relevant for business is definitely something we need to tackle.
How do you think Dapresy helps in solving this challenge?
Dapresy is designed specifically for market research reporting. We have a great range of integrations with MR data collection platforms so data import is made easy. We can then build reports that are visually compelling, telling a story specifically tailored to the end user since we have so much flexibility when it comes to design.
Of which accomplishment at Dapresy are you most proud?
I started using Dapresy as a client when I worked for a small MR company in Brisbane. I was assigned to create a dashboard for a weekly tracker that we had. To be honest, learning a new system is never easy. At that time, Dapresy’s support team was based in different parts of the world, so it was challenging to learn the system without having support easily accessible in my timezone! Nevertheless, I created my very first dashboard, not “amazing” visually but it worked; it streamlined everything. I’ve now been with Dapresy for over 4 years. The platform has evolved significantly – all the new features enable you to build a visually appealing dashboard more easily, which is especially important if you are a Quant person with no design skills. We also have a great onboarding system for when we immerse ourselves with our clients’ first projects. I’m proud that I’ve now built dozens of dashboards (brand trackers, CX, employee surveys, syndicated, ad-hocs, you name it!). I’m also proud of the fact that DAP had zero clients when we started – now we have over 30 clients across Asia Pacific! It was a great feeling when we signed the first Asian expansion 🙂
What do you think will be the key success factor for MR in the future?
More automation, gathering data, and translating it into insights at the speed of business.