Stay up to date, product enhancement, thought leadership and more
About 20 years ago, I started my career in the market research industry at a fieldwork house. As a CATI programmer, I took pride in delivering data in files that were clean, easy to understand, and in a format, that was ready for an analyst to utilize.
Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions on facts. However, this vast array of available data also poses some challenges.
In 1999, I was inspired to create a data reporting tool that could natively configure and visualize raw market research data. In a series of blog posts, I am going to share my findings related to Market Research Reporting. In this first blog post, I will set the scene by simply sharing the below video. […]
Transitioning from a manual data reporting process to an automated, interactive dashboard is one of the best decisions market researchers can make. A properly constructed dashboard can increase the effectiveness of your market research reporting while also reducing production time (i.e. costs!). However, for some, this transition can be a little intimidating. But it doesn’t […]
Turnkey Created the First National Research Network Utilizing Dapresy’s Market Research Reporting Platform We love hearing how our clients are leveraging Dapresy Pro in their business. Turnkey Intelligence has been a Dapresy client since 2013, taking their market research reporting from good to GREAT. Established in 1996, Turnkey is the sports and entertainment industry’s leading […]
Most companies need to be agile in their reporting and have the flexibility to make changes. Some may think that a tracking study does not change, but it does – and quite a bit. Tracking studies grow incrementally over time, and our online reporting software — Dapresy Pro — is flexible & nimble enough to […]
The Importance of Customer Experience Over the years, customer experience has become increasingly important for businesses. According to experts, customer experience is going to become the main differentiator for brands by 2020 – even beating out price! A good experience means that brands must match customers’ expectations. In order to achieve great CX, businesses must […]
Five years ago, my team and I opened Dapresy’s North American office. Since then, we have exponentially grown our business each year, and have expanded our offerings to include a closed-loop customer experience reporting module called Enfesys™. I recently visited one of our clients who is using our platform for many of their tracking programs. […]
Learn more about the ROI of Insights Handbook coming out this fall that will provide insights leaders all over the globe with the tools they need to measure the ROI for market research.