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Why I Founded Dapresy – Creating a Better Way for Market Research Reporting

About 20 years ago, I started my career in the market research industry at a fieldwork house. As a CATI programmer, I took pride in delivering data in files that were clean, easy to understand, and in a format, that was ready for an analyst to utilize.

Nov 9, 2017
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Avoid These Common Pitfalls that Put Your ROI of Insights at Risk

Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions on facts. However, this vast array of available data also poses some challenges.

Nov 8, 2017
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Dapresy Solutions Showcase – StayLux Hotel

In 1999, I was inspired to create a data reporting tool that could natively configure and visualize raw market research data. In a series of blog posts, I am going to share my findings related to Market Research Reporting. In this first blog post, I will set the scene by simply sharing the below video. […]

Oct 13, 2017
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Dapresy Pro: Market Research Reporting Made Easy

Transitioning from a manual data reporting process to an automated, interactive dashboard is one of the best decisions market researchers can make. A properly constructed dashboard can increase the effectiveness of your market research reporting while also reducing production time (i.e. costs!). However, for some, this transition can be a little intimidating. But it doesn’t […]

Sep 27, 2017
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Up Your Market Research Reporting Game with Dapresy Pro

Turnkey Created the First National Research Network Utilizing Dapresy’s Market Research Reporting Platform We love hearing how our clients are leveraging Dapresy Pro in their business. Turnkey Intelligence has been a Dapresy client since 2013, taking their market research reporting from good to GREAT. Established in 1996, Turnkey is the sports and entertainment industry’s leading […]

Sep 13, 2017
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Next Generation Market Research Reporting Delivers Flexibility and Choice

Most companies need to be agile in their reporting and have the flexibility to make changes. Some may think that a tracking study does not change, but it does – and quite a bit. Tracking studies grow incrementally over time, and our online reporting software — Dapresy Pro —   is flexible & nimble enough to […]

Aug 30, 2017
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Moving From Good to Great With Effective CX Dashboard Reporting

The Importance of Customer Experience Over the years, customer experience has become increasingly important for businesses. According to experts, customer experience is going to become the main differentiator for brands by 2020 – even beating out price! A good experience means that brands must match customers’ expectations. In order to achieve great CX, businesses must […]

Aug 23, 2017
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Better. Faster. Smarter –  You Can Have All Three!

Five years ago, my team and I opened Dapresy’s North American office. Since then, we have exponentially grown our business each year, and have expanded our offerings to include a closed-loop customer experience reporting module called Enfesys™. I recently visited one of our clients who is using our platform for many of their tracking programs. […]

Aug 20, 2017
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The Importance of ROI in the Market Research Industry

Learn more about the ROI of Insights Handbook coming out this fall that will provide insights leaders all over the globe with the tools they need to measure the ROI for market research.

Aug 2, 2017
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Verdane Merges Dapresy and ConfirmitRead More