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Download the full report from this detailed study into the state of market research technology, covering the views of over 200 researchers worldwide. It comprises trackers on data collection and reporting methods and technologies with 14 years of trend data, plus topical questions on subjects such as how research clients consume data, mobile participation in surveys and research automation. The project was sponsored by Dapresy and the research was conducted by independent consultants meaning ltd.Read more
Data is everywhere. As businesses, we are often awash in data: web metrics, competitive rankings, customer reviews, and so on. Some business harness their data better then others, but it’s the rare organization that, when being honest with themselves, will say they feel like they are getting every bit of insight and business intelligence out of the data they are gathering.Read more
Dashboards have become increasingly popular in recent years due to the innovations in reporting technology. There has also been a shift in corporate and pop culture to have a more visual and storytelling approach…Read more
In today’s world, it’s not enough to simply present data. Information needs to be presented in a way that captivates the user, and inspires them to take action.Read more