About 20 years ago, I started my career in the market research industry at a fieldwork house. As a CATI programmer, I took pride in delivering data in files that were clean, easy to understand, and in a format, that was ready for an analyst to utilize.
Transitioning from a manual data reporting process to an automated, interactive dashboard is one of the best decisions market researchers can make. A properly constructed dashboard can increase the effectiveness of your market research reporting while also reducing production time (i.e. costs!). However, for some, this transition can be a little intimidating. But it doesn’t […]
Market research reporting can be difficult to interpret. That’s why we use images and infographics in our reports. Discover the power behind our pictures.