At first sight, designing a dashboard looks easy. Just select some charts and graphs from the library, adjust their settings, add some filters, apply some stats and you are ready to distribute information to all your decision makers. But that begs a few questions. Will it really encourage users to make the most of their data? Will it be enough to motivate them to and new insights? Will it help them to make smarter decisions?
Recently the Dapresy team hosted an internal competition amongst its employees to see who could create the most engaging and impactful brand tracking dashboard. All 70 employees (included biz dev, marketing and IT) were given the same set of data and were encouraged to use their creativity to push Dapresy Pro’s functionality to its limits. We interviewed the winner, Almasa Kulenovic, read more..
About 20 years ago, I started my career in the market research industry at a fieldwork house. As a CATI programmer, I took pride in delivering data in files that were clean, easy to understand, and in a format, that was ready for an analyst to utilize.
Transitioning from a manual data reporting process to an automated, interactive dashboard is one of the best decisions market researchers can make. A properly constructed dashboard can increase the effectiveness of your market research reporting while also reducing production time (i.e. costs!). However, for some, this transition can be a little intimidating. But it doesn’t […]
Market research reporting can be difficult to interpret. That’s why we use images and infographics in our reports. Discover the power behind our pictures.