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At first sight, designing a dashboard looks easy. Just select some charts and graphs from the library, adjust their settings, add some filters, apply some stats and you are ready to distribute information to all your decision makers. But that begs a few questions. Will it really encourage users to make the most of their data? Will it be enough to motivate them to and new insights? Will it help them to make smarter decisions?
Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. Yet insights leaders say that “it’s tough out there”, because budgets continue to be reduced, resources are dwindling, talent needs have changed and there is precious little time in the day to think about ways to innovate.
Dapresy’s Solutions Architect, Jonathon Ware, visited Georgian College in Toronto to teach students how to build and utilize dashboards using Dapresy Pro. The students enjoyed learning a new, creative software to visualize their data, and the Dapresy team enjoyed a chance to give hands-on training to many future analysts.
Discovered how AOL used Dapresy’s VBI tool to create the AOL Insights Center Dashboard to more easily act on insights and share data across the company.
Sports Marketing Surveys Inc. is the newest user of Dapresy in the UK. We interviewed Richard Payne, Senior Manager – Sports Accounts, who has overseen bringing Dapresy into the agency. Dapresy: What were your goals in looking for a data analysis platform that has an emphasis on dashboard reporting, like Dapresy Pro? Richard Payne: We […]
As Regional Director of a market research reporting software, I attend many conferences that focus on the market research industry. One particularly great event was the 2015 ESOMAR Conference in Singapore…