Current site: Why Storytelling is an Essential Skill in Today’s Data-Driven World

Tag: storytelling

Why Storytelling is an Essential Skill in Today’s Data-Driven World

In life, being able to present your fascinating idea is crucial to its success. In the market research industry, it is just as important to present insights in a way that people can easily understand and quickly act on. Read how storytelling transcends marketing and is ultimately changing the way we visualize data.

Jul 25, 2017
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How Storytelling Helps Visualize Data and Turn it into Action

Why Do We Collect Data? The reason we collect data is to make a change to better our business. If we don’t create change, then we have done the wrong analysis or we have the wrong data or we are missing data. In order to ensure we create change, we need to utilize storytelling to accurately […]

Sep 8, 2016
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