Automated Ad Test Reporting
From survey to report, quicker than ever.
Key Benefits of Ad Test Reporting
with Dapresy
Faster report delivery
Automate your ad test reporting, saving time and money. Your respondent-level and performance data automatically populates in Dapresy, allowing you to analyze and report on all campaign results in one place. Distribute online or download a PPT.
Improved findings and processes
Set up once and Dapresy will automatically calculate benchmark values with each new report. With an automated reporting process, you’ll avoid the risk of manual errors. Moreover, with data exploration tools and dynamic filters, you’ll find answers to ad hoc questions in a few clicks.
Increased report user engagement
Visualizing your data increases usage and engagement. With sophisticated access controls, you can allow multiple report users to explore data – increasing both security and personalization.
Time and Task Comparison
Without Dapresy
- CAMPAIGN PUBLISHED
- FIELD AGENCY
- Collects survey responses
- Delivers responses as statistical database
- AGENCY
- Run tabulations to get data into Excel
- Merges new data with old data to calculate benchmark values
- Runs calculations to find underperforming and overperforming results
- Creates tables/charts and PPT report
- Adds campaign creative to PPT report
- Analyzes and presents key findings
With Dapresy
- CAMPAIGN PUBLISHED
- FIELD AGENCY
- Collects survey responses
- DAPRESY AUTOMATICALLY
- Collects responses directly through API
- Merges new data with old data to calculate benchmark values
- Highlights underperforming or overperforming results
- Creates tables/charts and infographics
- Pulls campaign creative through delivered data
- Makes report directly available to client or downloads and distributes PPT
- AGENCY
- Analyzes and presents key figures
Ad Testing Features
All of the capabilities you need to create a single comprehensive report for ad campaign testing.
Automated Benchmark Calculation
Compare to the industry or company standard – Dapresy will calculate the new benchmark each time you add new survey or performance data.
One-Time Campaign Hierarchy Setup
Upload each new wave of data and Dapresy will sort it out by the hierarchical categories you’ve set up – whether it’s by clients, campaigns, or anything else.
Editable Metadata Section
Easily add non-survey data such as channels, time period or spending details (allowing Dapresy to calculate ROI and other metrics). The result? A single, complete report.
Quick Campaign Comparison
In addition to analyzing individual campaign results, you can compare key metrics for all campaigns side-by-side.
Creative Included Directly in Report
No need for cross-referencing, all campaign creative (images, videos, etc.) is included in each report. Easily see the messages that drove the results.
Let’s Get Going
When you’re ready to revolutionize your market research reporting, getting started couldn’t be simpler. Get in touch to book a demo and see which solution is right for you.