Current site: Brand & Ad Tracking

Brand & Advertising Tracking

100’s of companies rely on the unique benefits of Dapresy Pro

Dapresy Pro’s native functionality supports the unique needs for reporting tracking studies. Based on respondent level data and response dates, time-series (weeks, months etc.) and moving averages are easily calculated and reported. The survey data can also easily be “time-aligned” with other type of data such as media spending.

Native support of time series

Dapresy Pro supports advanced time series handling; moving average, weighted time series, hide empty date gaps, consistent series colors as default functions.

Easily manage extensive brand sets

Automatically group and net brands to one series and easily follow sub brands. Define competitors and track in one chart, make brand funnels for your brand vs. competitors.

Seamlessly integrate with other data

Provide context by integrating survey data with sales, media investments and other related data. Connect videos and dynamic content to show the complete brand picture.

Engage Your Audience with Visually Appealing Reports

Provide more value to stakeholders by offering access to customized views. New data automatically updates ensuring your users have access to the latest information. Provide highly visual reports that can be dynamically accessed online or downloaded as PPT or PDF reports or Excel tables. Easily control data and functionality access by each user.

 

Report Users can further customize with the MyStories module (launched Q2-2018). Easily filter and save customized reports views into a personal report library that automatically gets updated each time new data is available. For example, with MyStories a product manager can build an “Executive Summary” deck to present online during a meeting or download to PPT for email distribution.

Track Your Brand Globally in one Powerful Platform

  • Track KPIs on global level
  • Manage marketing effectiveness
  • Show open ended answers in different languages
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Provide Context by Integrating Survey Data with Other Relevant Data Streams

Provide context by integrating survey data with sales, shipments, media investments and other related data. Connect videos and dynamic content to your reports to show the complete brand picture. Dynamic filtering allows users to customize and generate their own reports based on, for example, different target groups, geographies or segments. Built in user access controls can be set to control sample size, base count or statistical significance.

Customize Based on Your Stakeholder Needs

Different stakeholders will have different needs when consuming data. Dapresy Pro is easily customized for effective reporting. Analysts can use the Cross Table Tool, managers might get a PowerPoint report and C-Level can quickly view an online metrics-based dashboard. Regardless of how you distribute the information, the underlying data source always stays the same ensuring everyone is “on the same page”.

 

Report Users can further customize with the MyStories module. Easily filter and save customized reports views into a personal report library that automatically gets updated each time new data is available.

Track Your Key Metrics in one Powerful Dashboard

  • Visualize data and engage your audience
  • Gauge how strong your brand is compared to other brands
  • Dive into the data with our easy-to-use Cross-Table Tool
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Open Responses and Unstructured Data

Combine quantitative data with unstructured data. The built-in Word Cloud feature – with integration to 3rd party Text Analytics tools – provides the ability to view results from Ad Recall mentioning, open comments from advertising recall or mentions from unaided recall questions.

Feedback Management

Discover new ways to interact with your Brand Tracker report users. The ability in Dapresy Pro to identify patterns in data and automatically alert the user via an email or a list with deviations will give you the ability to find and focus on things that matters. Let a central expert define the rules to apply for different countries, branches or other categories and then have Dapresy Pro to guide your Brand Managers, Product Managers or other users to act on what matters. The benefits of using interactive Dashboards for Brand Trackers accelerates significant when you start to add a two-way communication between the report and the users. Have users not only focus on what is important, but also have them write text back into the reports to share findings and best practices for improving brand performance. The highly configurable feedback management module in Dapresy Pro allows you to set up a collaboration process that meets the specific needs of your business.

Key Features

Some of the specific functionalities that make Dapresy Pro perfect for Brand & Advertising Tracking:

  • Support for scheduling data imports from FTP or a data collection system for frequent data updates
  • Support for unlimited number of data sources, co-mingle the tracker data with sales, shipments, media spending and social media
  • Support for weighting data (multiple weight variables are supported). Either include the weight variables in the imported data file or use the build in functionality to calculate the weights automatically in the system. The weight can be calculated within the whole data set or within a defined interval such as weeks or months